The fact is if your company’s website is not mobile optimized you’re ultimately at the risk of losing potential customers and sales. Recent research demonstrates 57 percent of mobile users will leave a website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.

Considering how important a website can be for any business owner it seems only natural to take the appropriate measures to ensure the website is designed for an optimal mobile user experience.

Here are five reasons small businesses must have a mobile optimized website:

1. Improved User Experience

We have all been there, someone sends us a link and when we try to open that link on our mobile device, we are presented with an absolute mess. This will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave empty handed.

2. Increased Average Time on Site

As with everything that exists online, it is all about convenience and one of the most precious convenience factors is time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.

3. Faster Website Load Speed

Speed is important because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.

4. Improved Mobile SEO

When it comes to seo services, we all are forced to adhere to Google’s policies and remain compliant whether we want that to be the case or not. If Google wants it, we do it. According to Google, it is recommended web design companies build their sites as responsive initially which ultimately will increase the likelihood your site ranking in the search engine result pages.

5. Competitive Advantage Over Your Competition

There is the chance that your competition is already ahead of the game with a fully optimized mobile website.  Our first recommendation is to visit the websites of your top competitors and see if their sites are responsive. This will give you an idea of where your company falls in the eyes of Google.