webworks89 recently renewed their certifications for Google AdWords and Google Analytics. President & Owner, Ray Rogers, Web Developer Brett Neville and SEO Strategist, Ryan Shearer all took the certification tests this week to challenge their marketing knowledge.
As a one-stop-shop digital solutions company- webworks89 wants to make sure they have all areas covered with the services we offer. By becoming Google Certified in both AdWords and Analytics we can confidently say that we are a trusted advertiser for all of our clients. We had our employees take the test for two reasons: 1) we wanted to build upon our current understanding of these marketing platforms. AdWords and Analytics make changes from year to year and we want to make sure we’re up-to-date with all the latest marketing trends. 2) We are proud of the service we offer to each of our advertising clients and want our employees recognized for the work that we do. By obtaining these certifications we hope that potential clients in need of our services will think of webworks89!
The Google Certification tests are a true elevator of just how knowledgeable you are as an Analytics & AdWords manager. These multiple choice tests each hold 70 questions or more depending on the test. The AdWords portion requires each candidate to pass the Fundamentals test and at least one other AdWords aspect test (Search, Display, Video, Mobile, Shopping). Each user must pass with a score of 80% or higher on each test they take.
Google AdWords has become one of the most popular advertising outlets for companies across the board. These can be search advertisements that appear in related Google searches or Display ads that appear on related websites or video channels like Youtube.com. These ads are extremely successful because they appear in related searches that are relevant to potential customers. The PPC campaigns are tracked and measured in separate but connected Google Analytic accounts.
The Analytics is considered the most comprehensive of the Google Certifications tests. With only 90 minutes to answer 70 questions, users only have an average of 77 seconds for each question, meaning you won’t have the time to go in and search every answer. Ryan Shearer leads the SEO & PPC campaigns for webworks89 clients, and has some background knowledge on how to navigate and evaluate Google AdWords and Google Analytics.
“There is so much that goes into reporting an Analytics report. I always makes sure I’m in tune with what each of our clients goals are to show them the most important measurables related to that. I want them to know they’re moving in a positive direction and have an idea of what I’m doing to help them get there.” said Shearer.
You can learn more about the Google Adwords & Analytic Certifications HERE.
Web Developer, Brett Neville, and President/Owner Ray Rogers also passed the Google AdWords and Analytic certification tests. All three worked together to prepare for these comprehensive exams. Each built upon their versatile skill sets and made webworks89 a more valuable company to the Wilmington community. This involvement reflects the mindset that webworks89 brings to each client. Every month we send out analytic reports attached with a Word document that verbally translates these analytic report to clients. We know how to interpret and analyze these reports, but we also understand that most of our clients don’t. We want them to know what we did, how their site performed and what we’re doing going forward to continually build upon their brand.
At webworks89, we are results driven and pride ourselves in being an industry leader in the Wilmington area. Contact us today to learn how our Google Certified marketers can help your business grow.