Forrester Research and shop.org released a study last week that says 85% of retailers surveyed point to Online Paid Search as their most effective means of advertisement. 4 out of 5 retailers are spending more money on Pay Per Click advertising in 2014 compared to last year. Other forms of advertisement include organic traffic (41%) and retargeting/remarketing (29%).
4 out of 5 retailers are spending more money on Pay Per Click advertising in 2014
The study concluded that social media marketing is still on the rise, getting much attention from large retailers. 62% of retailers surveyed hope to spend more money on social media marketing this upcoming year.
“People think of Facebook as a social network, but in reality it’s another medium for personalized display advertising – likely explaining why Facebook has surfaced so high in planned budget spend this year” says Forrester VP Sucharita Mulpuru.
The following is a graphical breakdown of the study:
Photo courtesy of National Retail Federation.
Business and Retailers can have much to gain from advertising online. Regardless of industry, potential clients are moving to their smart phones as means to find service. As mobile marketing techniques grow, it will be imperative as large or small business to target customers through technological devices.
Local Digital Advertising
Many local businesses fear that digital advertising is a worthless cause because they are competing against corporations. Though online advertising can be competitive, it is not out of reach. The largest online advertising hub, Google, has made many important changes to benefit local business owners, including the local carousel found on the top of search engine results pages (SERP).
This allows local business to be featured in organic search methods. By improving your SEO and connection with Google’s social network Google+, business owners can have online marketing.
CFWebmasters offers a variety of options for digital advertisements. Call today for a free consultation to determine what might be best for your business.